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What (who) is bureaucratic ploy - definition

NOVEL DEVICE OR IDEA DESIGNED PRIMARILY TO ATTRACT ATTENTION OR INCREASE APPEAL

Gimmicks; Marketing gimmick; Sympathy ploy; Gimmik; Marketing ploy

Murder of Jenjira Ployangunsri

MURDER WHICH TOOK PLACE IN THAILAND IN 1998

Jenjira case; Jenjira Ploy-angunsri; Serm Sakhonrat; Murder of Jenjira Ploy-angunsri

The murder of Jenjira Ployangunsri was a sensational crime that took place in Thailand in 1998. Jenjira, a 23-year-old medical student, was killed on 26 January, and her body subsequently dismembered, by her boyfriend Serm Sakhonrat, also a medical student.

https://en.wikipedia.org/wiki/Murder_of_Jenjira_Ployangunsri

ploy

WIKIMEDIA DISAMBIGUATION PAGE

Ploy (disambiguation)

n.

1) to resort to, use a ploy

2) a clever, ingenious ploy

3) a ploy to + inf. (it was a ploy to get money)

ploy

WIKIMEDIA DISAMBIGUATION PAGE

Ploy (disambiguation)

(ploys)

A ploy is a way of behaving that someone plans carefully and secretly in order to gain an advantage for themselves.

Christmas should be a time of excitement and wonder, not a cynical marketing ploy.

N-COUNT: oft adj N, N to-inf, N of -ing

Wikipedia

Gimmick

A gimmick is a novel device or idea designed primarily to attract attention or increase appeal, often with little intrinsic value. When applied to retail marketing, it is a unique or quirky feature designed to make a product or service "stand out" from its competitors. Product gimmicks are sometimes considered mere novelties, and tangential to the product's functioning. Gimmicks are occasionally viewed negatively, but some seemingly trivial gimmicks of the past have evolved into useful, permanent features. The term is also sometimes used to describe unusual features or playstyles in video games, usually if they are unnecessary or obnoxious.

https://en.wikipedia.org/wiki/Gimmick

Examples of use of bureaucratic ploy

1. It‘s the classic bureaucratic ploy of putting off until tomorrow what you should do today –– and have someone else pay for it later." For some, the allure of rail is to reach the airport.